Media Kit

Why should you advertise online?

According to ComScore research, which studied 139 online ad campaigns by marrying data from its panel of U.S. internet users with shopper data, found online ads, even when they didn’t result in a click, increased a consumer’s likelihood of making a purchase at an advertiser’s retail store by 17% and increased visits to a marketer’s website by an average of 40%

Why should you advertise with Grechen Media?

I’ve been publishing online since 2004 and have built up an extremely loyal group of readers who respect my honest opinions on everything from handbags to jeans. And they BUY!

Mashable just reported on a study by Google that CTR (click through rates) on ads declined in 2010 to an average of .09% – which means that the ad was clicked on less than once every 1,000 it was shown on the site. On Grechen’s Closet, the average CTR is 1.00, meaning that one out of every 100 times your ad is seen, it will be clicked on. Some ads, of course, have a much higher CTR (topping out as of 8/2011 at 3.87%!) and some will have lower. I can help you design an ad that will perform better and attract more clicks. Just ask me!

Demographics and visitor statistics:

The majority of my audience is women, aged 35-49, with kids, and who make more than $100,000/year
Grechen’s Closet has received on average this year (2011) 22,000 monthly unique visitors, 47,000 monthly page views, has a 64% bounce rate, and visitors spend on average 1:46 on the site.
grechenscodes.com receives: average monthly unique visitors: 25,000 – average monthly page views: 50,000 – 79% bounce rate – visitors spend on average 0:59 on the site

Newsletter Statistics

Grechen’s Closet weekly Monday morning newsletter: 1,760 subscribers, 17% open rate, 4% click rate
Grechen’s Closet RSS email newsletter (sent every afternoon there are new posts): 1,019 subscribers, 29% open rate, 5% click rate
grechenscodes.com RSS email newsletter (sent every afternoon there are new posts): 1,343 subscribers, 26% open rate, 5% click rate
freegrechen.com RSS email newsletter (sent every afternoon there are new posts): 344 subscribers, 28% open rate, 11% click rate

Social Media statistics

Twitter (@greedygrechen): 3,320 followers
Klout: 55.

Partnership & Advertising Opportunities

– CONTACT me (grechen -at- grechenmedia.com) for pricing and more information

Multi-site Quarterly Advertising on Grechen’s Closet & grechenscodes.com includes:

125×125 graphic ad on Grechen’s Closet in the top right sidebar. These graphics rotate randomly within the block – see example below:
160×240 graphic ad on grechenscodes.com in the leftmost sidebar in the right column of the page. These ads rotate randomly up and down the column – see example below:
IF APPLICABLE: coupon code postings 2x a month on the main blog page of grechenscodes.com + a listing on the All Coupon Codes page at grechenscodes.com.
One week RSS newsletter advertising (468×60 size) for each site – dates are first come, first served
One banner ad in one Grechen’s Closet Monday morning newsletter (120×600)
One “Favorites” feature – you provide some text & images with your five favorite items of the season and I post it on a Wednesday of your choice. Also includes a dedicated newsletter going out the same day. See an example of the Favorites feature here.

Grechen’s Closet Quarterly Partnership, includes:

125×125 Graphic ad on Grechen’s Closet – ads rotate randomly within the block
If applicable: coupon code postings 2x a month on the main blog page of grechenscodes.com + a listing on the All Coupon Codes page at grechenscodes.com.

grechenscodes.com Quarterly partnership, includes:

160×240 graphic ad on grechenscodes.com in the leftmost sidebar in the right column of the page. These ads rotate randomly up and down the column
If applicable: coupon code postings 4x a month on the main blog page of grechenscodes.com + a listing on the All Coupon Codes page at grechenscodes.com.

grechenscodes.com Monthly partnership includes:

coupon code postings 4x a month (if applicable) on the main blog page of grechenscodes.com + a listing on the All Coupon Codes page at grechenscodes.com.

Other opportunities

I do periodically host giveaways, but I require that we work together to determine the best giveaway for your site. I am open to doing reviews, and I’m always willing to customize a package or work with you if you have any ideas not already outlined here. Please don’t hesitate to contact me grechen (at) grechenscloset.com with any ideas at all

Editorial Policy

Editorial integrity is and always has been my MOST important consideration when writing blog posts across all of my sites: I write ONLY and ALWAYS about things I would buy, things I want to buy, or things I have bought (which is a lot as you know LOL), and I have NEVER, nor will I EVER NOT EVER accept money or goods in exchange for writing a positive post on a designer or boutique, disregarding my own opinion.

In the interest of full disclosure though, I’d like to elaborate a little on how I make money (this is my full-time job) and what goes into my Reviews.

First, many of my posts contain affiliate links (I earn a commission from the boutique whenever something is purchased using my link). Hint: if the link doesn’t have the name of the website in it, it’s an affiliate link. I only work with affiliates I respect, worked with before they became an affiliate, would buy from, or already have bought from (like Shopbop, Revolve, etc…). Affiliate links are usually afterthoughts in a post though, not the main focus, I never craft a post specifically to promote affiliates. But, if I’m writing a post about James Perse, for example, and items I want to feature are available at sites I’m “affiliated” with, I’m going to use those links in my post.

With regard to reviews, I do sometimes receive product from a designer or boutique to review. Any products I receive are not returned and are considered an appropriate “trade” for the time it takes me to write the review, take photographs, etc. There are absolutely no expectations that I will write a positive review – if I don’t like the item, or find problems with it, I’ll write about them. If I really hate the item, I will usually not review it at all. Contrary to what a lot of people seem to believe these days about bloggers, free stuff doesn’t cloud our judgments, influence our opinions, or magically compromise our editorial integrity. I, and all other independent fashion bloggers I know, consider our relationship with our readers to be more important than anything else, and would never risk losing your trust or loyalty for a buck or two, or even a pretty handbag.

Finally, I’m sure you’re aware of the advertisements I serve on all of my sites. As with affiliates, I only work with advertisers I respect, have bought from or would buy from. I have full control over all the ads on my sites, I don’t work with any ad networks, and have even stopped displaying google ads on most of my sites – I’m sorry, but if I see one of those RIDICULOUS weight loss ads being served by google on a blog I happen to be visiting, I’m leaving quickly and not going back.